Logo Design and Visual Identity

The Aqua Augusta, an archaeological site , was one of the largest and most complex works of infrastructure in the Roman world. Recently, two stretches of the ancient aqueduct were discovered and identified in the basement of the Peschici-Maresca Place, in Naples.

My work was to make the re-brand of the old logo. Keeping the same colors, white ad red, I designed a new logo with the same basic concept - the arches of the aqueduct as a subject - replacing the precious style, too old and past, a new modern and clearer style.

©2018 by Valeria Miele

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